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KMID : 0358119890150010069
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Journal of the Korean Public Health Association
1989 Volume.15 No. 1 p.69 ~ p.79
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A STUDY ON DINING OUT BEHAVIOURS OF FAST FOODS IN ASPECTS OF HEALTH AND NUTRITION
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牟壽美/Mo, Sumi
錢美廷/尹惠英/Jeon, Mi Jeong/Yoon, Hye Young
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Abstract
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A study was conducted of 466 customers to investigate eating out behaviours of fast foods at four fast food restaurants of Myung-dong areas in Seoul, in April of 1988. Findings are summarized as follows;
the majority, 88% of customers, were, aged 14 to 30. The motivation the customers visiting the fast food restaurants by the highest percentage were the following´ in the order
"convenient to dining", "the adequate place for the companionship", "the surroundings and dining equipment are pleasant and hygienic", "to be able to stay as long as I want". The fast foods purchased by the customers were mostly for snack or ice cream- or drink rather than a full meal.
Preference was a major factor in food selection from´ available food items. Ice cream, French fried potato, juice, rolled rice with purple lavers, Mandoo, fried chicken,´ coke, salad, hamburger, coffee were ranged high on the list of liked foods, in contrast, lower preference was for fish burger, chicken burger, rice cake, and porridge. .
Customers offered opinions for better fast food service such as lowering the price developing the fast foods from the traditional Korean foods; increase of vegetables and fruits on fast food menu; more variety of menus.
The customers emphasized on the development o` Korean traditional beverages for fast foods.
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